The Innovation Equation
As the consultant on this project, my job was to develop the theme and brand identity for this one-day symposium held in Dublin, Ireland and hosted by UPMC and the University of Pittsburgh (University Center for International Studies).
Enter The Innovation Equation.
This concept provided the frame work for all the collateral material -- the invitation, registration site
PowerPoint slides, name tags, signage, video, swag and program -- connected to the event.
Using only still images and text, I created this video to play on a loop as guests arrived at the event. Designed as backdrop as attendees mingled and networked, no sound was required.
Expanding the theme with bios and background information, the 16-page program was provided to all those in attendance.