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Working as the national public relations agency for PetSmart,

one of Markowitz Communications' major goals was to create direct-to-media campaigns. So, the agency developed one-stop-shop micros sites that offered media hi-res downloadable photos, press releases and fun facts. 

My job as creative director involved striking the right balance between serious (PetSmart was a running a serious business) and silly (but we were talking about dogs and cats in festive holiday attire and Halloween costumes).

I worked directly with graphic designers and was on set -- in fact, I was the one helping those dogs and cats put on those adorable outfits -- at the photo shoots.

​The results: hits in targeted regional markets, as well as USA Today and Fox & Friends.

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