Creative Director | Project Manager | Writer
Washington County Tourism
As the agency for Washington County Tourism, Markowitz
Communications developed and implemented several advertising campaigns featuring video, print, outdoor, web and radio components.
In addition, the agency created a new logo, introduced George Washington as the county's spokespresident and provided collateral materials ranging from the annual vistors guides to business cards and stationery, a display booth to postcards.
As the creative director, my job was to present the concepts to the client and then bring those concepts to life.
To that end, I worked directly with graphic designers, photographers and production crews, was on set at all shoots and was on site at all press checks.
The results: venues throughout Washington County saw their attendance numbers increase significantly.